In this digital age, business owners may overlook the benefits of traditional advertising techniques when they are thinking about ways to boost their brand and expand their customer base. That being said, physical advertising still has many benefits for varied businesses. Even in the age of viral videos and social media platforms, a physical ad is still a tried-and-true method of marketing.
Whether you’re approaching the initial launch of your business, rebranding, or relocating, using custom flags and banners in your marketing campaign is a smart idea. As you consider the different aspects of your marketing campaign like cost, effort, and format, you will also want to consider timing.
When is the best time to use custom banners and flags to boost your business? Anytime is a great time to use them, and here are a few reasons why:
Small investment, big return
When using custom flags or banners to boost your customer base or brand recognition, you should think about how much the banners and hardware initially cost. Then think about the return you are getting for your initial investment. Every time a person reads a customized banner, they are now a potential customer.
Banners and flags also advertise for your comapny 24 hours a day, seven days a week, rain or shine. Banners and flags are durable and weatherproof, and they don’t need outside up-keep or components like electricity. Also, when you opt for flag pole hardware, you can swap out your flag when you need to, providing multiple marketing options.
Custom flags and banners are a great idea for any business, but to be savvy in your marketing strategy, you will want to use them at the optimal moment. A few of the events for which businesses use custom flags and banners are as follows:
- Grand openings
- Trade shows
- Community events
- Open houses
- Product launches
The marvelous thing about using custom banners and flags is that they are quite simple mechanically and yet have a big impact. A banner or a flag gently flapping on the breeze is sure to catch many consumers’ eyes.
If you want to up your game when it comes to marketing and advertising, consider the versatility, durability, and cost-effectiveness of custom banners and flags. Be sure to choose a company that has the variety of flags and banners you need, like the selection at Elmer’s Flag & Banner.